Production set up for a launch party

Make it relevant.

Illuminated letters for a party in Hackney, East London

Brand Events that Impress and Connect

We work with a diverse crew of creatives, producers, and planners who believe brand events should be personal and hospitality led.

We connect brands to communities through events and activations across London, finding the right pocket of culture that speaks to your audience. Relevant, on-trend, and unexpected.

Big or Small, Make Your Brand Events Stand Out.

  • Activations from The Fold Events

    Brand launches

    Make your brand or product launch stand out. We design bespoke, buzz-worthy events that hit the right crowd and get people talking—for all the right reasons.

  • Pop up Events from The Fold Events

    Pop Up Events

    Create buzz with an unexpected pop-up that grabs attention and gets people through the door. We help brands connect with their audience in fresh, memorable ways—think creative concepts, cool locations, and real impact.

  • Brand activations from The Fold Events

    Brand Activations

    Bring your brand to life with a bold, creative activation that gets people talking. We design engaging, on-brand moments that spark real connection and leave a lasting impression

  • Community Events from The Fold Events

    VIP Events

    Make your VIP event feel truly special. From intimate dinners to high-end launch nights, we create exclusive experiences with all the right details—stylish, seamless, and totally on-brand.

  • Charity Events from The Fold Events

    Charity Events

    Charity events should feel meaningful and memorable. We plan creative, inclusive fundraisers that connect with your audience and bring your cause to life—whether it’s a gala, dinner, or something totally unexpected.

  • People socializing at an indoor party with purple lighting, balloons, and a wooden bar area.

    Opening Party

    Whether it’s a product launch, exhibition, or store opening, we bring a creative approach to every detail—from food and drink to music, styling, and guest flow. The goal is to create a space that feels welcoming, reflects your identity, and gets people talking for the right reasons.

Brand Events & Activation FAQS

  • A brand activation is a live event or experience that brings your brand to life and encourages direct engagement with your audience. It’s all about making a real connection—whether that’s through an immersive pop-up, a product sampling moment, or an interactive installation. Planning a brand activation starts with understanding your audience and choosing the right concept, location, and vibe. As a London-based events team, we specialise in creative, hospitality-driven activations that feel fresh, inclusive, and totally aligned with your brand.

  • Launching a new product with an event is one of the most effective ways to generate buzz and get people excited. Whether it’s an influencer preview, an immersive experience, or a one-night-only pop-up, the key is creating something that feels on-brand and Instagram-worthy. We work with brands across London to deliver launch events that are as impactful as they are inclusive—getting the right people in the room and making sure your product gets the spotlight it deserves.

  • Creative brand activations can be anything from interactive installations and themed pop-ups to street-level takeovers or sensory experiences. The best ideas connect your brand with your audience in a fun, meaningful way—think live art, mobile experiences, exclusive tastings, or playful, shareable moments. Our team loves coming up with bold, unexpected concepts that feel current, hospitality-led, and culturally relevant—especially for brands looking to stand out in London’s busy scene.

  • The cost of a brand launch event can vary depending on the scale, location, and level of production involved. Factors like venue hire, staffing, creative design, tech, and hospitality all come into play. We work closely with our clients to tailor launch events that meet their goals and budget—without compromising on creativity, style, or guest experience. Whether you're going big or keeping it intimate, we’ll help you maximise impact.

  • Yes—an experienced event agency can take your product launch or pop-up to the next level. From concept development to logistics, branding, and guest experience, we take care of it all. Our London-based team creates high-impact, hospitality-focused events that feel fresh, inclusive, and genuinely engaging. Whether it’s a street pop-up, a curated influencer moment, or a full-scale launch night, we’re here to make it unforgettable.