Launch Event Management London
Crafting Extraordinary Events: Launching Something Exciting? Of Course You Are. Promote Your New Season Range, Celebrate Newness, Build Brand Awareness or Shout About New Products, with The Fold’s Brand Activation and Launch Party Events
You’ve got a new, exciting launch upcoming, and the last thing you have time for is planning a fabulous event to promote your newness. With over 30 years of London event planning experience, put your event in the hands of The Fold Events, to create a truly memorable experience for your brand and its customers. From a flashy product launch to brand activation experiences full of interactive experiences, whatever the event goal, reach out to your target audience and drive brand engagement through an extraordinary event.
Over 30 years of event experience
End-to-end event management
Event Production
Venue finding service
London-based events company
A Launch Party Like No Other
Immerse your guests in the extraordinary with captivating event themes, immersive experiences, unique event spaces, fun event entertainment, captivating catering and dazzling drinks.
We'll take care of it all as your one-stop event planning service. We’ll let you focus on your brand and your product launch while we get on with all things events behind the scenes. We'll discuss possible product launch event ideas and get the event planning brainboxes on the case.
Our mission is to hear your goal, your vision and make it a true reality, bringing your products and brand to life. We work with you on a truly bespoke basis. Tell us the goal, and we’ll come up with the concept, checking in with you as little or as much as you like. After all, it's your event.
Our full brand activation and launch event planning service includes:
Venue finding and venue staging
Event entertainment
On the day event manager
Live streaming, photography and filming
Full event design, production and management
Event staffing
Whatever Your Vision, We Can Make it Happen!
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Pop Up Events
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Activation Events
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Launch Events
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Trade Events
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Community Events
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Charity Events
Event Marketing
Whatever the marketing strategy, broaden your target audience and reach potential customers with a truly successful product launch event while rewarding loyal customers. We'll make sure your brand leaves a lasting impression on not only your guests but a larger audience like non-attendees too, subtly encouraging guests to share social media posts too - not because they have to but because they want to.
It's important to take into consideration the larger marketing plan and event strategy which we can help with. Aspects like creating an event hashtag, guest speakers and offering gift bags are great ways to make a lasting impression and expand the buzz beyond the guest list and the event itself.
Paint the town red, be proud and show off all your brand's hard work. It doesn't have to be a boring corporate event, that's not what we're doing here, we're building connections, and reaching out to new audiences too.
Launch Party and Brand Activation FAQS
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Your product or brand launch event is a great opportunity for you to showcase your newest products or just promote your brand as a whole. The bigger the buzz created around your brand, the bigger the audience reach, the aim is to get people talking and sharing their brand experiences with others through social media, at the event itself or with others after the event.
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A product launch party or event aims to showcase and debut a brand-new product to the market. Brand launch events are also a great way to bring a new brand to the market too.
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The Fold's event management services cover a wide range of event planning. Your dedicated event team will take care of the event from planning to on-the-day management for the entire event duration. This includes finding the perfect venue for the event, sourcing the food and drink, organising the staffing, event production, entertainment and staging.
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A successful launch party will consider all the aspects of promoting your brand and product. Inviting customers, investors, social media influencers and bloggers, brand ambassadors, the media, and so on. You want to create noise around your brand a product to widen or expand your customer base. The Fold will help you do exactly this, curating a memorable event with a lasting, positive impression left on all event attendees. We do this through fabulous party themes that truly wow your guests and speak your brand, through perfectly sourced event venues, delicious food and drink and expertly planned and managed events -down to the smallest detail- and so much more.
